On December 25, 2024, Beyoncé dazzled the NFL Christmas Day halftime show with an astounding performance, highlighting a major partnership between the NFL and Netflix, which broadcasted the event live. Both fans and industry professionals have been abuzz with one main question: what was the payment for Queen Bey’s legendary performance?
While specific numbers are not disclosed, rumors suggest that Beyoncé’s earlier $60 million agreement with Netflix serves as an indication. This agreement, said to encompass three significant projects, began with her 2019 concert movie “Homecoming.” If the halftime performance is the second part of this deal, it’s estimated that Beyoncé could have made approximately $20 million for her 13-minute appearance.
Beyoncé’s show was truly remarkable. She made a spectacular arrival at Houston’s NRG Stadium atop a white horse, appropriate for a Texas-themed performance. Her performance included popular tracks from her album “Cowboy Carter,” such as “16 Carriages” and a moving interpretation of The Beatles’ “Blackbird,” supported by country music artists Tanner Adell, Brittney Spencer, and more. Enhancing the thrill, her daughter Blue Ivy participated in an energetic line dance alongside her during “Texas Hold ’Em.”
The performance was not only a musical success; it also served as proof of Netflix’s aspirations in live sports coverage. Notwithstanding slight technical issues, the event turned into one of the platform’s most-viewed live broadcasts, demonstrating its capacity to provide entertainment on a grand scale.
For Beyoncé, the performance solidified her position as an unmatched worldwide icon, while for Netflix, it represented a daring move into new territory. The partnership not only set new standards but also left fans excited about what could follow in this innovative collaboration.
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