FIFA has revealed a historic collaboration with Netflix, giving the streaming service exclusive U.S. rights to air the 2027 and 2031 FIFA Women’s World Cup events. This landmark deal signifies the first occasion Netflix will completely acquire a global sports event, highlighting its increasing dedication to live sports.
The agreement guarantees live coverage of each game, reaching viewers throughout the United States, including Puerto Rico. Significantly, Netflix will deliver broadcasts in English and Spanish, featuring simultaneous translations to accommodate the diverse fanbase in the country. This bilingual strategy illustrates Netflix’s plan to broaden its reach while promoting inclusivity.
Alongside live match broadcasts, Netflix will create exclusive documentary series leading up to both tournaments. These documentaries seek to highlight the motivating paths of women’s soccer teams and athletes, providing fans with a stronger bond to the game. Bela Bajaria, Netflix’s Chief Content Officer, emphasized the significance of the collaboration in advancing women’s sports. “This agreement enables us to share the thrill of the FIFA Women’s World Cup with a wider audience while fostering the development of women’s sports around the world,” she stated.
The collaboration also marks a significant turning point for FIFA as it aims to enhance the visibility and appeal of women’s soccer. The 2023 FIFA Women’s World Cup has already set records, attracting a huge international audience. This partnership with Netflix is set to capitalize on that momentum, guaranteeing increased visibility and interaction.
As the 2027 Women’s World Cup is expected to be among the biggest tournaments ever, Netflix’s participation guarantees an exceptional viewing experience for soccer enthusiasts. This agreement goes beyond just a broadcasting contract—it represents a crucial move to promote women’s sports internationally.
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